Kia ora and welcome to Kelly Sports!

As the leading independent private provider of sporting lessons to children in New Zealand, we have a fantastic team of 36 Kelly Sports zones with local franchisees and hundreds of coaches, whose mission is to encourage kids to have fun and give sports a go. I’d love you to join us.

Physical activity sets kids up for a better life by improving fitness, building confidence, developing communication skills, teaching respect and empathy, and giving them a positive outlet to channel their energy.

I’m passionate about seeing our franchisees succeed, and I look forward to helping you create the lifestyle and business you’ve always wanted. Welcome to the journey.


Craig Bowen

Managing Director, Kelly Sports NZ

we're growing fast

NZ kids coached every week
NZ franchise zones
NZ coaches and staff
NZ schools

A Kelly Sports franchise gives you the ability to start your own business as part of an already-successful brand, providing you with a jump-start to success and all these great benefits:

Break free from the office

Work from home and outdoors.

Reap the rewards

Discover the satisfaction of making a difference in kids’ lives.

Control your future

Create the life/work balance you’ve been craving.

Give back to the community

Build rewarding relationships with local kids, their families and their schools.

Get help when you need it

With our comprehensive training and support programme.



The capital of New Zealand is one of the most populous urban areas of New Zealand. With everything within a stone’s throw away Wellington is the perfect region for Kelly Sports. With a high percentage of families working full-time within the CBD Wellington is the ideal location to provide our Sports based programmes for working families. Enquire today.


Auckland Central

With an abundance of beaches, amazing regional parks, walks, watersports and more, Auckland Central is a city with a lot to offer families. Kelly Sports has endless opportunities in the big smoke. Having the opportunity to teach kids active play and build lasting friendships is an extremely rewarding career. Enquire today.


Central Otago

Central Otago is the perfect playground to work and play. With some of the hottest summers and coolest winters, and hardly any rain to dampen your plans, you can live an active lifestyle while nurturing a love of sports in kids through the great programmes Kelly Sports has available for the region.



The Queenstown/Wanaka region is famous for its thriving adventure sports and outdoors industries. This could be the perfect opportunity to create something for the kids and set them up with a passion for getting active early in life. The creative possibilities are endless in this region, get in touch today!


Enquire about our other available franchises

What our franchisees have to say

Vanessa Chatfield

As one of Kelly Sports New Zealand’s original franchisees, Vanessa has been running her business for over a decade. Find out why a Kelly Sports franchise was the right choice for Vanessa and her young family...


To run your own Kelly Sports franchise, you’ll need:

A love of sports
A passion for coaching children
Great communication skills
Confidence to coach kids and staff
Enthusiasm and motivation
A desire to work from home with flexible hours
A drive to succeed
Strong sales and customer service skills
Honesty, compassion, and integrity

As a Kelly Sports franchisee, you’ll have our full support to get your business started and to run it successfully. Your dedicated Relationship Manager will teach you everything you need to know.

Plus, you’ll receive manuals, webinars, access to our online training platform and coaching resources, customer management software, marketing materials, financial advice for tax administration, all the initial equipment you need for a Kelly Sports zone, and more!

You’ll also get exclusive use of Kelly Sports’ state-of-the-art customer management software that makes it super easy for your customers to book and pay online, and for you to send them all kinds of communications.

You’ll make a real and lasting difference in children’s lives, shaping their future and seeing their confidence grow.
You’ll have a job that enables you to give back, get active and feel great!
You'll be in the business for yourself, but not by yourself.
We’ll provide training for you and your coaches to get you off the ground quicker.
We will protect your exclusive Kelly Sports rights to your zone. There’s no risk of another operation encroaching on your work and clients.
There’s no limit when it comes to earning potential - you determine your future.
There are no brick-and-mortar leases required.
Your Kelly Sports journey can take you anywhere! Choose from available zones around the country.
Your royalties support your franchise. We use royalties to update systems, invest in marketing, create resources and tools, and provide you with ongoing support and training.
Keep your options open. If your situation changes, your franchise is your asset to sell, and you’ll reap the rewards of any investment you make into it.

get in touch

Craig Bowen

Managing Director

027 668 0636

Craig loves to chat with people interested in becoming a franchisee. He walks the talk, and will come along side you to answer your questions and give you the start you need.

Fill out your details below and we will send through some further information regarding Kelly Sports and our franchise model.

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